Long lasting- stays on until you decide to take it off
Transfer-proof- will not transfer onto your clothes
Budge-proof- will not smudge if you rub
Water-proof- shower, swim, workout, wunderbrow stays put
Hair fibers- fill in sparse areas for a natural loo
I have been looking for eyebrow make-up that is the correct color for over a year. I have dark brown hair, not black and not typical brown, it is somewhere in between. Other make up is always either black or too bright of a brown (which annoyingly makes it obvious that you've put make-up on). I've spent the rest of that time mixing various products (which end up costing just as much if not more) and then I would no fail rub them off somehow during the day (and I have a few bald spots on my brows-specifically the tails are extremely thin and make my eyebrows look hella-pointy.. and no body wants that).
I read many reviews before purchasing which many stated that you should apply extremely lightly, which I absolutely agree with. Also as suggested, I applied with an angle brush (a rather stiff one, gave me more control), and then I brushed it through with a mascara brush gently. Some note in their reviews that it will not stick to skin that does not have hair on it. I did find this to be true when I used the wand provided to apply, however after using my own angle brush, I definitely got it to stick once it dried. I also read reviews that said it is goopy, feels uncomfortable and stiff, etc. It'll feel this way if you use too much. This stuff is different than other gels, powders,etc. so it will likely take a couple of times worth of practicing to get it right.